Mascara Monday: One by One Maybelline

So this will be the first of MANY mascara posts for you ladies.  Figured I’ll do one every few weeks so if there is a brand you want me to test just let me know.  I’ll use the mascara for up to a week and then post my opinions and pictures on it.


Volum’ Express One by One (waterproof)

Cost: $6.49 at Target

Ok for the record and I’ll put it out there now…I HATE doing negative reviews!  My rule is to send the remaining product back to the company if it was gifted and explain that it’s just not for me.   I hate negativity.  My boyfriend on the other hand doesn’t agree and said I should put up the bad too so I can help a girl from having possibly the same experience.  Ok he makes a point, right?  I wanted to so love this product, hell I want to love all products, but it’s just not going to happen.  This is of course MY personal opinion and experience with One by One mascara.

Let’s start with packaging, I don’t quite get yet why companies are putting these stoppers on the top of the mascara tube but for the life of me I could not get this one off.  I had to succumb to running it under scalding hot water so the plastic would expand and give a little.  Btw it’s just a waste of plastic, if you want to show off the brush make it part of the display.

The application was nice I must say.  It did NOT clump at all!!  The brush was nice and fat (I like fat brushes) and just combed right through my lashes.  It didn’t do much to make my lashes seem full though which is the main thing I’m usually after.  The formula was not overly wet for initial use so you can just open and start using (not sure what I’m talking about see my mascara transition).

Removal of this mascara was HORRIBLE!!!  I’ve used waterproof formulas before and never has such a difficult time in removing one.  Flash back to the first night I had to remove it, from personal experience usually J&J baby wash does a great job in removing waterproof mascara so I bust that out.  Start rubbing lightly–nothing happens…rub a little harder–lashes clump together in large clumps.  Ok weird.  Rinse.  Bust out makeup remover #1–nothing.  Slight panic.  Makeup remover #2–little pieces of mascara start to flake out taking some lashes with them.  Light bulb!  Grab Vaseline (yea you heard me-this is an OLD and I repeat OLD way they used to take off makeup) and rub a little onto my lashes trying to breakup whats left.  Wash again with J&J to get the now Vaseline off my eyes, followed by eye makeup remover #2 again to clean up any remaining residue.  I then grabbed my eye cream and rubbed more on then usual to treat my eye area after this crazy experience.

Oh btw in case you were wondering I did this 3 more nights in a row to make sure if I wasn’t frustrated enough the first night I was definitely by night #3.  I tossed it in the trash and will gladly take the $6.49 hit not to ever deal with that again.

Final thought…if you must buy this mascara do NOT buy the waterproof!

Sorry I have no pictures for you as the mascara didn’t make it through a week.  :-(

xoxo Heather


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  1. 21 February 11 at 10:48pm

    I love mascara reviews… mainly because I haven’t found a great one yet. And I always go for waterproof, but just wow, that you had to resort to vaseline to help remove the mascara! Thanks for the review!

    xx, becs

    • .:Heather:. says
      22 February 11 at 10:23am

      Welcome hun. Yea I’m already on to the next one so look out for the next post. This one is 100x better!

  2. Joanna says
    21 February 11 at 11:04pm

    Im excited to see this new line of posts–Im a makeup junkie but I always buy drug store mascara because I like to throw it out after two or three months and feel less bad about trashing a half-full product if its from a drugstore
    anyway, I cant wait to hear which brands are great and which are not so

    • .:Heather:. says
      22 February 11 at 10:25am

      I agree with not feeling guilty about trashing the drugstore brands…but I’ve never had to trash a higher end product because it did not deliver. There’s some truth to “you get what you pay for”. That’s why I’ve teamed up with brands like Benefit and Clinique.

  3. Kimberly says
    22 February 11 at 12:20pm

    I have been using Lash Stilletto by Maybelline. Brush is not thick, more on the long, thinner side but I think that works best for me. I have short, thin lashes. Application gets better with each use. Comes off easily :) I’ve never used waterproof. If you haven’t tried it already I recommend you give it a go and let me know what you think.

    • .:Heather:. says
      22 February 11 at 12:25pm

      Awesome! Yea I’ll have to check this out.

  4. Jen says
    22 February 11 at 1:19pm

    The only GOOD thing about this mascara is that it does actually coat each individual lash. I’ll stick with the Falsies, thank you!

    • .:Heather:. says
      22 February 11 at 1:39pm

      Yep, but even then Jen, the next one I’m reviewing did a better job of separating and coating each lash. I’ll have to check out the Falsies.

  5. 22 February 11 at 11:51pm

    I always wondered about some of these water proof formulas. I love reading your reviews because they aren’t negative, but they are honest – like this one :)

    • .:Heather:. says
      23 February 11 at 12:32pm

      Thanks Cath! I’ve had good experiences with other waterproof formulas, I’ll be posting a new one in another few weeks. xoxo

  6. 14 March 11 at 9:08am

    [...] being scarred by a waterproof mascara experience recently (post here) I was leaning on never trying one again ha.  I fought that fear and enter LashBlast by [...]

  7. Alex says
    21 February 13 at 4:24am

    Interesting read, came across this website by accident and read everyone’s comments.

    I always buy waterproof mascara and I love this one! I’ve been using this mascara for nearly a year and I have no trouble at all taking it off at night using No7 waterproof eye make up remover. In fact, I’m wanting to buy more of these mascaras but can’t for love or money find them to buy in a shop. I’ve bought the regular version by accident (red and green, instead of red and blue) and its not the same at all!!! Didn’t like how it looked on my eyelashes, definitely different to the waterproof version – strange huh.

    Thanks for reading.


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