John Frieda : Part 1

I could hardly believe it when I received the email that I was chosen to participate in a makeover by John Frieda’s creative director Harry Josh and his team.  I had been feeling for quite some time that I needed a boost to my appearance so back in June, for my birthday, I had my great girlfriend who is my stylist cut 4-5 inches off my hair.  The cut exceeded my expectations but I still had that feeling that it wasn’t a bold enough change.  I’ve always wanted to color my hair but doing it on my own just seems terrifying.  So this makeover couldn’t have come at a greater time.

The two day extravaganza included shopping, amazing food, manicures, cocktails, a slight hair transformation (hehe), tons of laughing, and more inspiration than I know what to do with now.  I met 4 other lovely bloggers, Angela of LipGlossBreak.com, Steph & Tyna of WeHeartThis.com, and Elisa of NySpender.com that were there also to join in on this great experience.  We were teamed up with Nola and India, aka the Glam Squad, who gave us each a fall fashion trend for the makeover…I was COLOR BLOCKING!!  I tried on sooooo many outfits, including a sparkly number just for fun (pic below).  You’ll have to check out the other bloggers posts today to see what trend they received and some more behind the scenes footage.

About:  Precision Foam Colour is the first ever premium permanent home hair colour from the John Frieda® Hair Care Experts that uses foam technology to deliver a luxurious at-home colouring experience.  Demand gorgeous, salon-quality results — 100% grey coverage and vibrant shine. With 20 flattering shades to choose from, achieving natural-looking hair colour perfection is in your hands.

My Review:  As part of the whole experience we got to try out the whole coloring process.  I haven’t colored my hair since I was in high school and I remember the lengthy process that went into it.  I personally felt that the Precision Foam was so simple and fast!  Mixing was a breeze, no crazy shaking needed to make sure it’s all blended correctly, just tilt it 5 times.  Then keeping the bottle upright you squeeze it to dispense the foam.  We found out that one bottle of the Precision Foam gives you 2 liters of foam!  So if you have thick or really long hair you’ll benefit from only having to buy one box of this versus two of the liquid kind.  The foam itself was very light and once it hit the hair it didn’t fall off or run anywhere.  Talking with Harry Josh we found out that the technology came from Japan where they tested out the market for this type of foam hair dye.  John Frieda’s Precision Foam quickly rose up to the #1 selling home hair colorant.  The best part is that their numbers in sales didn’t change much months later which means the women who initially tried it the first time liked it enough to go back again and again and again.

Huge thank you to Nola, India, Harry Josh, DJ, and Nam!!! You guys are just amazing.

xoxo Heather

*The product reviewed in this post was provided gratis by the John Frieda® Hair Care team.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the John Frieda® Hair Care team.